PAAB Training 2.0
Communicate with HCPs and patients while adhering to the PAAB code.
The 6 session training has been designed to address areas of the code where we see the most questions or challenges.
Patrick Massad, Commissioner, PAAB
Complete at your own pace
- 12 week course access
- 6 online chapters to complete at your own pace.
- Access to downloadable pdfs and interactive fictional websites.
- Quizzes to benchmark your progress and achieve certification of completion
*To receive the course certificate you will need to pass all quizzes at the end of each of the 6 Sessions
The Agenda
To see the expanded agenda CLICK HERE
| Chapter 1 | When in-person meetings are on hold, how can we build a compliant email campaign? |
| Chapter 2 | Banner ads: Small space, limited time, big claims! How to maximize real estate and compliance. |
| Chapter 3 | Digital Conferences: What have we seen? What do we know? How could you show? |
| Chapter 4 | Creating and driving traffic to your HCP website |
| Chapter 5 | Building your brand and corporate website |
| Chapter 6 |
Engaging patients: Patient websites, programs, apps and more |
To see the expanded agenda CLICK HERE
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code
Demonstrate that your PAAB knowledge is up to date
Offered automatically to attendees who pass all quizzes at the end of each of the 6 Sessions
Badges provided by a 3rd party provider, Credly, and sync directly to your LinkedIn once your account has been created.
Who is the training for?
Malika Ladha
Reviewer
You will get the inside track on the PAAB code and its applications for advertising in the Canadian regulatory landscape. Breaking the code down into bite sized chunks so you can build a strong foundation of knowledge.
Yin Man
Senior Reviewer of Preclearance Services
You will get to refresh and test your well established skills while being presented with new and tricky cases that will make even the most seasoned advertisers stop and ponder.
Patrick Massad
Commissioner
You’ll gain improved understanding of the PAAB code through cases full of examples that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate PAAB expertise to clients.
Yin Man
Senior Reviewer of Preclearance Services
You’ll learn quick tricks and how to avoid key pitfalls, from print to digital campaigns, so that you can react quickly to a covid-19 world. You’ll also stay on top of Health Canada updates.
Case study driven content to enhance your learning experience
- Patients: Create patient information and support material via patient support program
- HCPs: Compliantly reach HCPs via new media, leveraging email segments, video & social media
- 100% learned something new, 89% will implement their learnings right away, 84% said the course met their expectations, NPS = 42