PAAB Training

Welcome to PAAB's Training Portal

Your one stop shop for all PAAB training

Welcome to PAAB Training

This site is your gateway to all of our training. You can complete our e-learning courses, register for updates on future courses or request in-house sessions, all from this website.

We're always looking to improve and welcome your ideas on future courses, feel free to email us on [email protected] with ideas on topics to address in the future.

I hope you enjoy the training

Patrick Massad, Commissioner, PAAB

Training Courses

PAAB 1.0

Online course covering code fundamentals. An essential course if you’re new to pharma marketing or communications.

Topics:
Fair balance, Substantiating claims, Patient and consumer materials, multi-channel marketing to HCPs and Social Media.

View Training Here

PAAB 2.0

Online course building on your established skills and experience with nuanced case studies and PAAB feedback for deeper insights.

Topics:
Emails, Banner ads, Digital conferences, HCP sites, Branded websites and All things patient

View Training Here

Code & Guidance Update

Content covers the latest update (released April 2024). This online course and Q&A recording, covers detailed examples of the new guidance on RWE, disease burden, and duration.

Topics:
World Evidence, Study Duration, and Burdens of Disease

View Training Here

PAAB 2025 National Workshop

The conference is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.

Dates: Nov 4, Toronto, Nov 6, Montreal, 2025

Launching early 2025

Learning that works

Getting up to speed on the PAAB code has never been easier.

of attendees say they learned something new*

will implement course learnings straight away*

*average reported experience across 1.0 and 2.0 courses, from Feb 2022 to Nov 2023

1.0 attendee

I don't directly deal with PAAB but the agencies I deal with do. By taking this course, it helped me to understand the reasoning behind certain decisions they take. This course has also given me a greater appreciation for what the agencies do for us because it is not easy!!

1.0 attendee

This course was extremely valuable as there can be a lot of things to remember when it comes to PAAB guidelines beyond just submission guidelines that involve reviewing many external resources - i.e. Health Canada guidelines/schedule listings, etc - this PAAB course really distills the most important information into an all-in-one to make it all make sense!

2.0 attendee

I wanted to learn more about the PAAB code and how to apply it, so I found this course very helpful as there were many cases and examples that we went through. The course was very informative and has allowed me to view materials with a different lens.

1.0 attendee

I found this to be a very informative and useful course to understand the basics of the PAAB code and regulations with respect to drug advertising. I feel that I will be able to better work with the PAAB code in my role.

PAAB would like to thank the below companies and associations in helping to raise awareness of PAAB's Training

If you'd like to help raise awareness of PAAB Training and be listed above please email us on [email protected]

Questions?

Please email Jennifer Hamilton if you have any questions about online training or in-house workshops.

[email protected]