2025 Workshop
Lead in Compliant HCP Marketing & Patient Communications with PAAB
Practical. Highly Rated. Repeatedly Attended.
Created by PAAB, built with industry, and trusted by Life Science Companies and Agencies who return year after year.
“We bring our team to PAAB workshops every year. The case-study content and PAAB updates are consistently excellent, always time well spent!”
Paul Costea
Systems Process Analyst, Roche
New for 2025 - 5 Reasons to Register Today!
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Prepare for Compliant Advertising in 2026
Gain firsthand insights from PAAB on navigating the evolving compliance landscape while driving advertising innovation. -
Optimize Your Creativity for Compliance in Drug Advertising
Explore the 2025 Creative Imagery Guidelines designed to inspire innovative marketing approaches and fully leverage the expanded guidance. -
Real World Evidence (RWE) Case Study
Explore a detailed case study on how to effectively apply PAAB’s RWE guidelines in practice, and gain actionable insights for your future submission. -
Get Ready! PAAB’s AI-Powered Preclearance Pathway
Discover how PAAB is integrating AI into the preclearance process, with exclusive insights into the opportunities, potential, and risk mitigation associated with this new way of working. -
Hands-On Case Study Reviews: Code Mastery
Engage with PAAB reviewers and attendees to tackle new case studies in this interactive workshop. This session reinforces critical thinking, promotes deeper understanding, and bridges the gap between theory and practice. By the end you’ll identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (HCPs) and patients.
Venue
TORONTO | TUE, NOV 4
DoubleTree by Hilton Hotel Toronto Downtown
108 Chestnut Street, Toronto, Ontario,
M5G 1R3, Canada
MONTREAL | THU, NOV 6
Holiday Inn & Suites Montreal Centre-Ville Ouest
1390 René-Lévesque Blvd W, Montreal, Quebec, QC, H3G 0E3, Canada
Who Should Attend
The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.
Timings
- Registration Opens
- 08:00
- Workshop Starts
- 09:00
- Event Finishes
- 15:45
Agenda
09:00 - 09:30
PAAB's Strategic Direction
- Compliance trends in Canadian healthcare from Health Canada, the FDA, and global developments that may influence PAAB in the near future.
- Key observations from recent review trends.
Speaker:
Jennifer Carroll,
Director of Communications, PAAB
09:30 - 10:00
Working with PAAB: Submission & Renewal Excellence
- When and where PAAB applies.
- See how PAABs being working with AI to help streamline
submission processes for clients. - Common submission errors that delay approvals.
- Building internal templates that “bake in” PAAB requirements.
- eFile workflow tips and underutilized features.
Speakers:
Danielle Anthony,
Director of Client Services,
PAAB
Pete Quinn,
PAAB Reviewer,
PAAB
10:00 - 10:40
Lemieux Bédard Case Study: Real-World Evidence (RWE)
- Make a detailed walk-through of an approved RWE submission to see how it met current evidence thresholds under the latest guidance. Learn which types of data were accepted, why they qualified, and how they were presented.
- Walk away with three key lessons to strengthen your own future RWE submission.
Speakers:
Yin Man,
Director of Preclearance Services,
PAAB
Chrysanthy Christopoulos,
Director of Strategic Planning,
Lemieux Bédard
10:40 - 11:00
Break & Networking
11:00 - 11:40
Enhance Your Creativity in Drug Advertising
- Learn about the outcomes of the Creativity Committee, designed to inspire innovative marketing approaches whilst remaining compliant to the PAAB Code.
- Explore how changes imbedded into the new guidance will help to bring about a new era of creativity and gain practical guidance on developing compelling, compliant creative concepts.
- Bonus: Expert tips on striking the right balance between Creative innovation and adherence to the Code.
Speakers:
Jennifer Carroll
Director of Communications
PAAB
Mike Spelay
VP Creative Director
bMod
Konstantine Palanski
Medical & Digital Innovation Lead
Point05 Health
Andy Leeson
Director of Creative Strategy
Wellworth & Best
11:40 - 12:10
Harnessing the power of AI in the advertising preclearance pathway
- Demonstration of PAAB’s AI tool
- Risks of relying on third-party platforms claiming to offer
PAAB-like reviews - Practical do’s and don’ts for AI-generated copy and imagery
- Intellectual property considerations related to AI-created
content and PAAB-reviewed materials.
Speakers:
Jennifer Carroll,
Director of Communications, PAAB
12:10 - 13:00
Lunch
13:00 - 14:15
Hands-On Case Study Reviews: Code Mastery via New Case Studies!
This session reinforces critical thinking, promotes deeper understanding, and bridges the gap between theory and practice. By the end you’ll identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (HCPs) and patients.
The afternoon will be divided into 2 tracks, based on your level of experience on working with PAAB.
Track 1 covers foundational elements with practical case applications, while Track 2 challenges your advanced understanding of the Code through complex edge cases. Please note, if you are new to PAAB we encourage you to complete the online PAAB 1.0 training course prior to attending the conference and have read the Code and guidance document and advisories.
14:15 - 14:35
Break
14:35 - 15:30
Group sessions continued, followed by PAAB presentation on session learnings.
16:00
Event Ends
Join us at the PAAB 2025 Workshop to learn how we're evolving our review processes to meet the demands of the age of AI, ensuring your campaigns stay compliant and ahead of the curve.
Patrick Massad, Commissioner, PAAB
Who is the training for?
Danielle Anthony
Director of Client Services,
PAAB
Get the latest case-study led insights on key areas of the Code that could provide demonstrable impact to your 2026 campaigns.
Alan Lu
Reviewer
PAAB
PAAB Workshops designed to promote networking, helping you learn with existing clients and establish relationships with prospective clients.
In addition, you’ll leave with an improved understanding of PAAB to help support quicker approval times.
Lara Said
Reviewer,
PAAB
Be at the forefront of compliant healthcare marketing and communications.
Review new PAAB case studies to understand how reviewers approach simple and complex cases.
Yin Man
Director of Preclearance Services,
PAAB
Opportunity to hear a detailed walk-through of an approved RWE submission to see how it met current evidence thresholds under the latest guidance. You'll take away processes and approaches that will set you up for future success.