2025 Workshop

Lead in Compliant HCP & Patient Materials with PAAB 

SAVE $200! Register before Sep 26

Join us at the PAAB 2025 Workshop to learn how we're evolving our review processes to meet the demands of the age of AI, ensuring your campaigns stay compliant and ahead of the curve.

Patrick Massad, Commissioner, PAAB

New for 2025

5 Reasons to Register Today!

  1. Prepare for Compliant Advertising in 2026
     Gain firsthand insights from PAAB on navigating the evolving compliance landscape while driving advertising innovation.
  2. Optimize Your Creativity for Compliance in Drug Advertising
     Explore the 2025 Creative Imagery Guidelines designed to inspire innovative marketing approaches and fully leverage the expanded guidance.
  3. Real World Evidence (RWE) Case Study
     Explore a detailed case study on how to effectively apply PAAB’s RWE guidelines in practice, and gain actionable insights for your future submission.
  4. Get Ready! PAAB’s AI-Powered Preclearance Pathway
     Discover how PAAB is integrating AI into the preclearance process, with exclusive insights into the opportunities, potential, and risk mitigation associated with this new way of working.
  5. Hands-On Case Study Reviews: Code Mastery
     Engage with PAAB reviewers and attendees to tackle new case studies in this interactive workshop. This session reinforces critical thinking, promotes deeper understanding, and bridges the gap between theory and practice. By the end you’ll identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (HCPs) and patients.

Venue

TORONTO | TUE, NOV 4

DoubleTree by Hilton Hotel Toronto Downtown

108 Chestnut Street, Toronto, Ontario,
M5G 1R3, Canada

MONTREAL | THU, NOV 6

Holiday Inn & Suites Montreal Centre-Ville Ouest 

1390 René-Lévesque Blvd W, Montreal, Quebec, QC, H3G 0E3, Canada

Who Should Attend

The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.


Timings

  • Registration Opens
  • 08:00
  • Workshop Starts
  • 09:00
  • Event Finishes
  • 15:45
SAVE $200! REGISTER TODAY

Agenda

09:00 - 09:30

PAAB's Strategic Direction

  • Compliance trends in Canadian healthcare from Health Canada, the FDA, and global developments that may influence PAAB in the near future.
  • Key observations from recent review trends.

Speaker:

Jennifer Carroll,
Director of Communications, PAAB

09:30 - 10:00

Working with PAAB: Submission & Renewal Excellence

  • When and where PAAB applies.
  • See how PAABs being working with AI to help streamline
    submission processes for clients.
  • Common submission errors that delay approvals.
  • Building internal templates that “bake in” PAAB requirements.
  • eFile workflow tips and underutilized features.


Speakers: 

Danielle Anthony,
Director of Client Services,
PAAB

Pete Quinn,
PAAB Reviewer,
PAAB

10:00 - 10:40

Lemieux Bédard Case Study: Real-World Evidence (RWE)

  • Make a detailed walk-through of an approved RWE submission to see how it met current evidence thresholds under the latest guidance. Learn which types of data were accepted, why they qualified, and how they were presented.
  • Walk away with three key lessons to strengthen your own future RWE submission.


Speakers: 

Yin Man,
Director of Preclearance Services,
PAAB

Chrysanthy Christopoulos,
Director of Strategic Planning,
Lemieux Bédard

10:40 - 11:00

Break & Networking

11:00 - 11:40

Enhance Your Creativity in Drug Advertising

  • Learn about the outcomes of the Creativity Committee, designed to inspire innovative marketing approaches whilst remaining compliant to the PAAB Code.
  • Explore how changes imbedded into the new guidance will help to bring about a new era of creativity and gain practical guidance on developing compelling, compliant creative concepts.
  • Bonus: Expert tips on striking the right balance between Creative innovation and adherence to the Code.


Speakers:

Speaker Photo

Jennifer Carroll
Director of Communications
PAAB

Speaker Photo

Mike Spelay
VP Creative Director
bMod

Speaker Photo

Konstantine Palanski
Medical & Digital Innovation Lead
Point05 Health

Speaker Photo

Andy Leeson
Director of Creative Strategy
Wellworth & Best

11:40 - 12:10

Harnessing the power of AI in the advertising preclearance pathway

  • Demonstration of PAAB’s AI tool
  • Risks of relying on third-party platforms claiming to offer
    PAAB-like reviews
  • Practical do’s and don’ts for AI-generated copy and imagery
  • Intellectual property considerations related to AI-created
    content and PAAB-reviewed materials.


Speakers: 

Jennifer Carroll,
Director of Communications, PAAB

12:10 - 13:00

Lunch

13:00 - 14:15

Hands-On Case Study Reviews: Code Mastery via New Case Studies!

This session reinforces critical thinking, promotes deeper understanding, and bridges the gap between theory and practice. By the end you’ll identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (HCPs) and patients.

The afternoon will be divided into 2 tracks, based on your level of experience on working with PAAB. 


Track 1 covers foundational elements with practical case applications, while Track 2 challenges your advanced understanding of the Code through complex edge cases. Please note, if you are new to PAAB we encourage you to complete the online PAAB 1.0 training course prior to attending the conference and have read the Code and guidance document and advisories.


You'll learn
  • Identify what is compliant across all popular marketing tactics, from compliantly working with influencers on social media awareness to print detail aids.
  • How popular tactics compliantly connect within a wider campaigns; covering: email, social media, conference booths & detail aids etc.
  • How sources of evidence impact presentations, including clinical and non-clinical claims, across different tactics in integrated campaigns.

    Bonus: collaborate directly with PAAB reviewers as you work through the cases.

14:15 - 14:35

Break

14:35 - 15:30

Group sessions continued, followed by PAAB presentation on session learnings.

Track 1

Group session wrap-up and PAAB presentation on session learnings.

Track 2

Group session wrap-up and PAAB presentation on session learnings.

16:00

Event Ends



REGISTER TODAY
SAVE $200 - BOOK BEFORE SEP 26

Who is the training for?

Danielle Anthony

Director of Client Services,
PAAB

Get the latest case-study led insights on key areas of the Code that could provide demonstrable impact to your 2026 campaigns.

Alan Lu

Reviewer
PAAB 

PAAB Workshops designed to promote networking, helping you learn with existing clients and establish relationships with prospective clients.

In addition, you’ll leave with an improved understanding of PAAB to help support quicker approval times.

Lara Said

Reviewer,
PAAB

Be at the forefront of compliant healthcare marketing and communications.

Review new PAAB case studies to understand how reviewers approach simple and complex cases.

Yin Man

Director of Preclearance Services,
PAAB

Opportunity to hear a detailed walk-through of an approved RWE submission to see how it met current evidence thresholds under the latest guidance. You'll take away processes and approaches that will set you up for future success.

Previous Attendee Feedback

The workshop was interactive, engaging and interesting.

I appreciated the accessibility of the reviewers to answer questions and clarify in real-time. It allowed me to better understand the review process.

The case study format allowed for deeper thinking, learning from peers, and digging into the PAAB code more than I otherwise would have

Questions


Please email [email protected]