PAAB Training 1.0
An essential course delivered by PAAB reviewers on code fundamentals
The 6 session training has been designed to get you up to speed on the foundational elements of applying the PAAB code.
Jennifer Carroll, Senior Reviewer of Communications, PAAB
Course format
- 12 week course to complete at your own pace
- 8 PAAB reviewers delivering 6 online modules
- Bite-size videos containing detailed examples of fictitious drug ads, illustrating concepts in practice
- Quizzes to help with learning retention and achieve certification of completion
*To achieve the course certificate you will need to pass all quizzes at the end of each of the 6 Sessions
The Lesson Plan
To see the expanded Lesson Plan CLICK HERE
Module 1 | Welcome to the Canadian Market, Health Canada and the PAAB |
Module 2 | Balance is Key |
Module 3 | How do I substantiate this claim? Creating evidence based advertising |
Module 4 | Marketing to Consumers and Patients |
Module 5 | Multichannel Marketing to Healthcare Professionals |
Module 6 |
Social media |
To see the expanded Lesson Plan CLICK HERE
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code
Demonstrate that your PAAB knowledge is up to date
Certification achieved by students who pass ALL final quizzes in the course
*Badges provided by a third party provider, Credly, and sync directly to your LinkedIn once your account has been created.
Detailed explanations and numerous fictitious drug examples to enhance your learning experience
- Content created and presented by numerous reviewers from the PAAB team
- Topics include developing patient information, evaluating references, fair balance and supporting claims
- Cement your learning with visual aids and quizzes to help with learning retention