PAAB Training 1.0
An essential course delivered by PAAB reviewers on code fundamentals
The 6 session training has been designed to get you up to speed on the foundational elements of applying the PAAB code.
Jennifer Carroll, Senior Reviewer of Communications, PAAB
Course format
- 12 week course to complete at your own pace
- 8 PAAB reviewers delivering 6 online modules
- Bite-size videos containing detailed examples of fictitious drug ads, illustrating concepts in practice
- Quizzes to help with learning retention and achieve certification of completion
*To achieve the course certificate you will need to pass all quizzes at the end of each of the 6 Sessions
The Lesson Plan
To see the expanded Lesson Plan CLICK HERE
| Module 1 | Welcome to the Canadian Market, Health Canada and the PAAB |
| Module 2 | Balance is Key |
| Module 3 | How do I substantiate this claim? Creating evidence based advertising |
| Module 4 | Marketing to Consumers and Patients |
| Module 5 | Multichannel Marketing to Healthcare Professionals |
| Module 6 |
Social media |
To see the expanded Lesson Plan CLICK HERE
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code
Demonstrate that your PAAB knowledge is up to date
Certification achieved by students who pass ALL final quizzes in the course
*Badges provided by a third party provider, Credly, and sync directly to your LinkedIn once your account has been created.
Who is the training for?
Crystal Chui
PAAB Reviewer
You’ll be presented with the foundational knowledge you need to understand the basics of the PAAB Code and its application within drug advertising..
Peter Quinn
PAAB Reviewer
If you're a seasoned vet, this course will be a good refresher on the fundamentals of the code.
Elyanna Penafiel
PAAB Reviewer
You’ll gain an improved understanding of the PAAB code through numerous examples and visual aids that can be applied throughout the creative process when you head into the next client/design/creative meetings. At the end, you’ll have a PAAB certificate designed to demonstrate fundamental understanding of the PAAB Code.
Arthur Zych
PAAB Reviewer
You’ll learn code fundamentals, from print to digital campaigns, and be presented with examples of fictitious drugs to help cement your learning. You’ll walk away having learned more about compliant drug advertising.
Detailed explanations and numerous fictitious drug examples to enhance your learning experience
- Content created and presented by numerous reviewers from the PAAB team
- Topics include developing patient information, evaluating references, fair balance and supporting claims
- Cement your learning with visual aids and quizzes to help with learning retention