PAAB National Workshop

Omni-Channel Excellence: Create Compliant HCP & Patient Materials with PAAB 


 Montreal, Nov 19 | Toronto, Nov 21

Save $100. Register Before October 25

Join us this November, where expert speakers will provide practical tools enabling you to craft compliant omni-channel campaigns for HCP & patient engagement.

Patrick Massad, Commissioner, PAAB

Early Bird, Save $100

Join Over 160 People Already Confirmed for PAAB's Must Attend Training

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Reasons to attend

  • 2024 Code and Guidance Updates & HCP trust in Canada
    Hear the latest examples on how the Code & Guidance Updates are impacting new submissions. Learn what’s driving HCP trust levels across Canada.

  • Implement compliant omni-channel marketing strategies
    Understand the integration of clinical and non-clinical claims in omni-channel campaigns to deliver a compliant and cohesive marketing campaign.

  • Compliantly increase the volume of content to HCPs via modular content
    Learn from Roche and PAAB how modular submissions could provide an efficient way for brands to achieve multiple approvals quickly.

  • Optimize your submission processes
    Discover best practices and innovative strategies to streamline PAAB submission and renewal processes, minimizing common errors, and accelerating approval timelines.



Venue

MONTREAL | TUE, NOV 19

 Holiday Inn & Suites

1390 René-Lévesque Blvd W, Montreal, Quebec
QC, H3G 0E3, Canada

TORONTO | THU, NOV 21

Hyatt Place Toronto/Mississauga & Luxe Convention Centre

5787 Hurontario Street, Mississauga, ON L4Z 2H7, Canada

Who Should Attend

The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.


Timings

  • Registration Opens
  • 08:00
  • Workshop Starts
  • 09:00
  • Event Finishes
  • 15:30
SAVE $100, REGISTER TODAY

Agenda

09:00 - 09:30

Opening Keynote: Health Compliance in Canada

  • Overview of Health Canada’s distinction document.
  • PAAB’s vision for the future.

Speakers: 


Jennifer Carroll,
Director of Communications, PAAB

09:30 - 09:50

Why Trusted Advertising is Critical for Successful HCP Engagement

  • Latest market data revealing consumer trust levels and the implications to healthcare communications.
  • Understand the impact of pre-clearance on the perceptions of trust by HCPs towards life-science communication materials.
  • Explore three years of PAAB data on HCP and trust levels.
  • Examples on the critical role of reliable content in the scientific community, especially in the era of misinformation.


Speakers: 

Curtis Fichtner,
Account Director, Key Ops

09:50 - 10:20

PAAB Submission & Renewal Excellence

  • Hear how making submissions easy for reviewers may accelerate your submissions timelines and optimize your interactions with PAAB.
  • Step-by-step guide on the tools, processes and best practices to avoid common errors that lead to approval delays. Examples covering:
    • Common issues and resolutions.
    • Advice on complex submission.
    • Cost and ease for no content change renewals.
  • Training and communications channels available for people to maximize PAAB engagement.
  • Latest update on PAAB’s AI project; what this will mean for your future submissions.


Speakers: 

Danielle Anthony,
Director of Client Services,
PAAB

Alan Lu,
Reviewer,
PAAB

10:20 - 10:40

Break & Networking

10:50 - 11:20

Roche Canada Case Study: Optimizing the Volume of HCP-Focused Content Using Modular Submissions

  • Learn how modular submissions provide an efficient way for brands to achieve multiple approvals quickly.
  • Feedback from Roche & PAAB on this industry 1st project; apply their lessons to your future modular submission.


Speakers:

Christian Rostankovski
Commercial Operations Associate
Roche Canada

Jennifer Carroll
Director of Communications,
PAAB

11:10 - 11:40

Latest Update: Real World Evidence

  • Insights from the first year of submissions: common pitfalls and best practices observed by PAAB.
  • Understand the impact of pre-clearance on the perceptions of trust by HCPs towards life-science communication materials.
  • EHow to utilize third-party data sets for promotional and non-promotional purposes: risks and opportunities.
  • PAAB’s RWE checklist to help secure approval for your next Real-World Evidence (RWE) submission.


Speakers: 

Jennifer Carroll,
Director of Communications, PAAB

11:40 - 12:10

Latest Update: Examples on Burdens of Disease & Study Duration Guidance

  • Examples of the new guidelines in action to help you establish effective strategies for balancing utility and credibility of disease burden in future advertising content.
  • Case studies on products across varying conditions to explore common application issues.
  • Open Q&A on application of the 2024 Guidance Updates


Speakers: 

Yin Man
Director of Preclearance Services,
PAAB

 Lara Said
Reviewer,
PAAB

12:10 - 13:00

Lunch

13:00 - 15:30

Marketing Workshop:

Via case-study led group working, and in support of PAAB reviewers, attendees will be presented with a series of fictional products and promotional pieces. Each group will review the materials, identify the issues and present solutions to achieve PAAB approval. The complexity of the content is designed to support attendees' level of experience.

Track 1: 0-5 years experience

Workshop: Marketing Tactics to Engage Healthcare Professionals

  • This track will help you identify how the Code applies across multiple marketing tactics intended to engage healthcare professionals (HCPs).

Learning objectives:

  • Gain a deeper understanding of Code requirements towards marketing and communication tactics designed to engage HCPs with promotional and non-promotional content.
  • Learn how popular tactics compliantly connect within a wider campaign; covering: email, social media, conference booths & detail aids.
  • Discover how to drive creativity while adhering to regulations.

Areas of the code covered:

  • Sections 2, 3, 4, 5
Track 2: 5 years +

Workshop: Omni-Channel Campaigns to Engage Healthcare Professionals

  • This track will help you integrate tactics across email, social media, conference booths, edetails and more. Helping you deliver a cohesive & compliant marketing & communication campaign.

Learning Objectives:

  • Learn how sources of evidence impact presentations, including clinical and non-clinical claims, across different tactics in integrated campaigns.
  • Digital toolbox update: latest guidance on optimizing data and content across websites, apps as well as innovative uses of social media, and the integration of AI for HCP support.
  • Explore how creativity can thrive within the regulatory landscape.

Areas of the code covered:

  • Sections 2, 3, 4, 5, 7

14:15 - 14:35

Break

14:35 - 15:30

Group session wrap-up and PAAB presentation on session learnings.

Track 1: 0-5 years experience

Group session wrap-up and PAAB presentation on session learnings.

Track 2: 5 years +

Group session wrap-up and PAAB presentation on session learnings.

15:30

Event Ends



SAVE $100, REGISTER TODAY

Who is the training for?

Danielle Anthony

Director of Client Services,
PAAB

Get the latest case-study led insights on key areas of the Code that could provide demonstrable impact to your 2025 campaigns.

Alan Lu

Reviewer
PAAB 

PAAB Workshops designed to promote networking, helping you learn with existing clients and establish relationships with prospective clients.

In addition, you’ll leave with an improved understanding of PAAB to help support quicker approval times.

Lara Said

Reviewer,
PAAB

Be at the forefront of compliant healthcare marketing and communications.

Review new PAAB case studies to understand how reviewers approach simple and complex cases.

Yin Man

Director of Preclearance Services,
PAAB

Get an elementary understanding of the PAAB code alongside existing and future colleagues. You'll take away processes and approaches that will set you up for future success.

Previous Attendee Feedback

The workshop was interactive, engaging and interesting.

I appreciated the accessibility of the reviewers to answer questions and clarify in real-time. It allowed me to better understand the review process.

The case study format allowed for deeper thinking, learning from peers, and digging into the PAAB code more than I otherwise would have

Questions


Please email [email protected]