


Omni-Channel Excellence: Create Compliant HCP & Patient Materials with PAAB
Patrick Massad, Commissioner, PAAB
Join Over 200 People Already Confirmed
MONTREAL | TUE, NOV 19
Holiday Inn & Suites
1390 René-Lévesque Blvd W, Montreal, Quebec
QC, H3G 0E3, Canada
TORONTO | THU, NOV 21
Hyatt Place Toronto/Mississauga & Luxe Convention Centre
5787 Hurontario Street, Mississauga, ON L4Z 2H7, Canada
The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.
09:00 - 09:15
Opening Keynote: Health Compliance in Canada
Jennifer Carroll,
Director of Communications, PAAB
09:15 - 09:35
Why Trusted Advertising is Critical for Successful HCP Engagement
Speakers:
Sarah Vortuba,
Account Director, KeyOps
Erik Bracciodieta,
Customer Success Manager, KeyOps
09:35 - 10:05
PAAB Submission & Renewal Excellence
Speakers:
Danielle Anthony,
Director of Client Services,
PAAB
Alan Lu,
Reviewer,
PAAB
10:05 - 10:20
Amplifying and Leveraging Nurse Practitioner Prescribers
Dr Michelle Acorn,
NPAO CEO
10:20 - 10:40
Break & Networking
10:40 - 11:10
Roche Canada Case Study: Optimizing the Volume of HCP-Focused Content Using Modular Submissions
Speakers:
Christian Rostankovski
Commercial Operations Associate,
Roche Canada
Jennifer Carroll
Director of Communications,
PAAB
11:10 - 11:40
Latest Update: Real World Evidence
Speakers:
Jennifer Carroll,
Director of Communications, PAAB
11:40 - 12:10
Latest Update: Examples on Burdens of Disease & Study Duration Guidance
Speakers:
Yin Man
Director of Preclearance Services,
PAAB
Lara Said
Reviewer,
PAAB
12:10 - 13:00
Lunch
13:00 - 14:15
Marketing Workshop:
Via case-study led group working, and in support of PAAB reviewers, attendees will be presented with a series of fictional products and promotional pieces. Each group will review the materials, identify the issues and present solutions to achieve PAAB approval. The complexity of the content is designed to support attendees' level of experience.
14:15 - 14:35
Break
14:35 - 15:30
Group session wrap-up and PAAB presentation on session learnings.
15:30
Event Ends