Give every team the clarity and confidence to work compliantly with PAAB.
Central oversight, flexible payment, and proof of completion built in.
New to PAAB?
An essential course delivered by PAAB reviewers on code fundamentals
By the end of the course you will:
- Understand Canada's regulatory system for healthcare marketing and communications.
- Learn how to navigate PAAB's processes for approval, helping to improve your chances of submission success.
- Via case study examples, be able to streamline submissions by creating evidence based advertising.
- Create consistent and balanced campaign materials across multiple channels and touch points for healthcare professionals and patients.
Course Information
Who
An essential course if you’re new to pharma marketing or communications or wanting a knowledge refresh on the fundamentals of the PAAB code
Cost
$495.00 + Tax
Content
6 modules containing training videos, downloadable pdfs and links to resources and guidance documents.
Certificate
1.0 PAAB Certificate of Completion
Course Access
12 weeks
Complete at your own pace
- 12 week course access.
- 6 online chapters to complete at your own pace.
- Access to downloadable pdfs and interactive fictional websites.
- Quizzes to benchmark your progress and achieve certification of completion.
To receive the course certificate you will need to pass all quizzes at the end of each of the 6 Sessions.
Certificate & LinkedIn Badge
- Showcase your understanding of the PAAB code.
- Demonstrate that your PAAB knowledge is up to date.
- Offering automatically to attendees who pass all quizzes at the end of each 6 Sessions.
- Badges provided by a 3rd party provider, Credley, and sync directly to your LinkedIn once your account has been created.
The 6 session training has been designed to get you up to speed on the foundational elements of applying the PAAB code.
Jennifer Carroll, Senior Reviewer of Communications, PAAB
Course format
- 12 week course to complete at your own pace
- 8 PAAB reviewers delivering 6 online modules
- Bite-size videos containing detailed examples of fictitious drug ads, illustrating concepts in practice
- Quizzes to help with learning retention and achieve certification of completion
*To achieve the course certificate you will need to pass all quizzes at the end of each of the 6 Sessions
Detailed explanations and numerous fictitious drug examples to enhance your learning experience
- Content created and presented by numerous reviewers from the PAAB team
- Topics include developing patient information, evaluating references, fair balance and supporting claims
- Cement your learning with visual aids and quizzes to help with learning retention
Session 1: When in-person meetings are on hold, how can we build a compliant email campaign?
- 3 x email case studies covering email envelopes, variable fields, open text fields, links and sign-offs
- What does PAAB mean when we say “Consistent with the indication, dosing, patient population and outcomes.”?
Examples of questions being answered:
- Place in therapy claim: What to do if you have guidelines for first line use but the indication is after failure?
- Presentation of epidemiology data: If your drug is indicated for disease A and disease B, can you show the frequency that patients are afflicted with both diseases simultaneously if PM only addresses the diseases separately?
- Differential diagnosis: If the indication is for moderate to severe disease, how can I show symptoms of mild disease?
PAAB Training 1.0
Self directed e-learning on code fundamentals. An essential course if you're new to pharma marketing or communications.
Need answers to a question?
If you've a question on topics relating to the code, post it on the PAAB forum and a PAAB reviewer will respond ASAP.
THANK YOU