2026 National Workshop
What's new for 2026?
AI Search & Summaries
What responsibilities do life science companies have when AI platforms generate, summarise, or distort healthcare information?
Trust & Misinformation
Explore new HCP trust data and what it means for compliant healthcare communications.
Faster Global-to-Local Adaptation
See how modular campaigns and AI-assisted workflows can accelerate Canadian adaptation.
AI-Augmented Submission Pathways
Preview PAAB's latest tools designed to streamline submissions and reduce avoidable delays.
Hands-On Code Mastery
Apply the Code through practical case workshops - sit alongside PAAB reviewers and see how they evaluate evidence in practice.
Venue Information
Holiday Inn & Suites Montreal Centre-Ville Ouest
1390 René-Lévesque Blvd W
Montreal, Quebec H3G 0E3
Canada
DoubleTree by Hilton Hotel Toronto Downtown
108 Chestnut Street
Toronto, Ontario M5G 1R3
Canada
Who Should Attend
The workshop is designed for anyone working on healthcare advertising, marketing or communication materials that circulate in the Canadian market.
Timings
Practical. Highly Rated. Repeatedly Attended.
Created by PAAB, built with industry, and trusted by Life Science Companies and Agencies who return year after year. Last year's attendees:
Agenda
08:00–09:00
Breakfast & Networking
09:00–09:20
Opening Keynote
The Regulatory Horizon in 2027
From AI-enabled marketing to new evidence sources and advertising surveillance, PAAB sets out what is changing, what HCPs are reporting, and what Canadian teams need to factor into 2026 planning.
Exclusive updates on: PAAB’s new reporting portal, PAAB’s AI platform rollout, new services, new partnerships, and how PAAB is helping to tackle misinformation.
Jennifer Carroll
Director of Technology and Collaborative Innovation
PAAB
09:20–10:00
Panel Session
Pharma's Compliant Role in AI Search / Summaries for Product & Patient Information
Understand the responsibilities Canadian pharma companies have when AI tools summarize, rank, distort, or redistribute product-related information.
Learn from this panel discussion on the risks and opportunities emerging in AI search and summaries, and the opportunities that exist for companies to remain relevant in 2027 and beyond.
Paul Costea
Systems Process Analyst
Roche
Two further speakers to be announced
10:00–10:20
Trust and Misinformation
2026 HCP trust scores and what they mean for life science companies.
A focused readout on trust, misinformation, and the implications for Canadian life science companies, agencies, and healthcare communications teams.
Speaker from Léger Healthcare
10:20–10:40
Break & Networking
10:40–11:10
Save Time With PAAB's AI-Augmented Preflight Submission Portal
Deep dive on the new AI-Augmented Preflight Submission Portal. PAAB will share features built into the preflight process to help streamline submission, assist with referencing, shading, and address submission issues in real time.
Designed in partnership with agencies and manufacturers, you’ll be exposed to various use cases where the platform can assist your content creation process beyond the PAAB submission process.
Danielle Anthony
Director of Client Services
PAAB
11:10–11:40
Case Study
How Early Collaboration Helped Build a Canadian-Ready AI Healthcare Solution
Explore how to approach clinical content, stakeholder-specific conversation design, validation, guardrails, risk management, and review readiness for AI-led solutions for Canada.
Jennifer Carroll
Director of Technology and Collaborative Innovation
PAAB
Maria Di Iorio
Partner
bMod Communications
11:40–12:10
Case Study
Complex Submission De-Brief
Global to local: translating global campaigns quickly and efficiently for the Canadian market.
This session will explore how Canadian teams can adapt global campaign materials quickly and efficiently while maintaining review readiness for the Canadian market.
Maven speaker to be announced
12:10–13:10
Lunch
13:10–16:00 (Includes a break from 14:25–14:45)
Afternoon Workshops
Reviewing Promotional Pieces Through a PAAB Lens
Attendees will work through two fictional promotional pieces with PAAB reviewers. Using case-study-led group discussion and adult learning principles, participants will identify potential issues, discuss possible revisions, and explore how the materials could be strengthened for PAAB review.
Stream 1
Guided Case Application
Ideal for: attendees with approximately 1–3 years of experience, or anyone who wants a structured walkthrough before applying the concepts.
Stream 2
Advanced Case Review
Ideal for: attendees who are already comfortable with the PAAB Code and want to work through more challenging applications.
Case 1
Omni Excellence: Linking Principles & Evidence
Using a conference booth example, attendees will explore modular submissions, positioning principles, clinical and non-clinical claims, linkage, fair balance, and layout decisions.
Case 2
Correctly Apply PSP Data to RWE and Claims
This case examines compliant use of patient support program data and related claims, including a real-world evidence scenario and attention icon formatting requirements.
Who is the training for?
Danielle Anthony
Director of Client Services
PAAB
Gain practical, case study-led insights into the areas of the PAAB Code that matter most for compliant healthcare marketing in 2026.
Alan Lu
Reviewer
PAAB
PAAB Workshops are designed to encourage networking, helping you learn alongside existing clients while building relationships with prospective clients.
You'll also leave with a stronger understanding of the PAAB Code, helping you prepare higher-quality submissions and support faster approval times.
Malika Ladha
Senior Reviewer
Be at the forefront of compliant healthcare marketing and communications. Review new PAAB case studies to understand how reviewers approach simple and complex cases.
Vivien Fong
Senior Reviewer
Sit alongside PAAB reviewers and see how they evaluate evidence in practice. You'll take away processes and approaches that will set you up for future success
With Thanks
PAAB would like to thank the following companies and professional associations for helping raise awareness of PAAB Training and supporting the continued advancement of compliant healthcare communications in Canada.
Interested in Supporting PAAB Training?
If your company or association would like to help raise awareness of PAAB Training and be featured above, we'd love to hear from you.
[email protected]