PAAB Training 3.0
Deliver end-to-end marketing within the PAAB code
Montreal Nov 8 | Toronto Nov 10
PAAB’s team has designed a challenging and fun hands-on workshop that’ll help develop your abilities to apply the code across all marketing & communication materials
Patrick Massad, Commissioner, PAAB
Reasons to attend
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It’s in-person!
Meet PAAB reviewers and your peers.
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Interactive format to enhance learning retention
Work through complex code challenges with PAAB reviewers, colleagues and executives from other companies.
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PAAB’s only advanced training session in 2022
Opportunity to test and apply learnings from the 1.0 and 2.0 courses, with PAAB reviewers on hand to provide support.
Venue
MONTREAL | TUE | NOV 8
Plaza Volare
Located in Crowne Plaza Montreal Airport
6600 Cote – de – Lisesse, Saint – Laurent,
QC, H4T 1E3, Canada
TORONTO | THU | NOV 10
Delta Hotels by Marriott
Toronto Airport & Conference Centre
655 Dixon Road, Toronto, Ontario,
M9W1J3, Canada
Who for
The workshop is designed for anyone who has completed 1.0, 2.0 training, or experienced in the PAAB code and working on a regular basis in healthcare advertising, marketing or communication materials that circulate in the Canadian market.
Timings
- REGISTRATION OPENS
- 10:00
- WORKSHOP STARTS
- 11:00
- EVENT FINISHES
- 16:30
SESSION 1
Outline of the day’s objectives by mapping a customer journey flow to applicable code sections
- In the day’s first working session you’ll be tasked with identifying the multiple touchpoints associated with a marketing campaign to understand the regulatory considerations of a brands.
- By the end of this session you and your colleagues you’ll have created a customer journey map with relevant code sections applied which can be used on your next multi-channel marketing campaign.
SESSION 2
PAAB Copy & Creative Formula: Content + Context + Code
- Via group working sessions, attendees will be challenged to edit fictional APS in order to become PAAB compliant.
- Explore the impact that copy has on the content required within a piece and develop skills to identify problematic presentations.
- Apply and grow understanding of what is meant by “balanced message of risk and benefit” across various tools and claims.
- Work through challenges by applying your understanding of the code to assess acceptability of tools with different functions, pathways, formatting etc.
SESSION 3
Compliant connections are key. Develop the skills to identify and prevent unacceptable linkages
- In the day’s penultimate working session you will work through linkage scenarios to identify the implications a link might have on all linked resources.
- By the end of the session, you’ll be able to understand the impact creating a link can have on approved branded, unbranded or corporate APS as well as third-party sites.
SESSION 4
Challenge a competitor’s marketing
- In the day’s final session, you’ll have the opportunity to apply all the lessons from PAAB Training 1.0, 2.0 and 3.0 in order to scrutinize a fictional competitor’s marketing campaign.
- In the day’s final session, you will be challenged to think like a PAAB reviewer to identify and support requested revisions in competitors APS.
Who is the training for?
Danielle Antony
PAAB Reviewer
If you’ve completed the 1.0 and 2.0 courses, this workshop is the perfect opportunity test your new skills and knowledge. It’s designed to round off your PAAB learning experience and equip you to tackle any code related challenges.
Alan Lu
PAAB Reviewer
This workshop will challenge you to tackle fictional case studies with colleagues, you’ll discover if any gaps exist in your deep experience whilst learning from other industry experts and PAAB reviewers.
DeeDee Xu
PAAB Reviewer
You’ll gain invaluable insight into the complexities of multi-channel campaigns. A crucial workshop for any vendor who’s involved in PAAB submissions.
Ghazaleh EA
PAAB Reviewer
Set up your future marketing and communication campaigns for success by understanding the boundaries of the code. In this fast moving digital world, agility is key, those who master the code can move at speed and ease within the Canadian market.
Pricing
GROUP DISCOUNT (3+ people)
Enquire if you want to take advantage of the discount! email: info@paabtraining.ca
Bespoke case study content delivered in a collaborative workshop
- The only PAAB face-to-face event this year! Numerous reviewers from the PAAB team onsite to provide guidance
- A robust workshop designed to cement your learning with examples of fictitious drugs and advertising case studies
- Group discount available: Attend as a team to learn, build company-wide insights and transform processes as one
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code
Demonstrate that your PAAB knowledge is up to date
Certification achieved by students who pass ALL final quizzes in the course
Badges provided by a 3rd party provider, Credly, and sync directly to your LinkedIn once your account has been created.