PAAB’s team has designed a challenging and fun hands-on workshop that’ll help develop your abilities to apply the code across all marketing & communication materials
Patrick Massad, Commissioner, PAAB
Reasons to attend
Meet PAAB reviewers and your peers.
Interactive format to enhance learning retention
Work through complex code challenges with PAAB reviewers, colleagues and executives from other companies.
PAAB’s only advanced training session in 2022
Opportunity to test and apply learnings from the 1.0 and 2.0 courses, with PAAB reviewers on hand to provide support.
MONTREAL | TUE | NOV 8
Located in Crowne Plaza Montreal Airport
6600 Cote – de – Lisesse, Saint – Laurent,
QC, H4T 1E3, Canada
TORONTO | THU | NOV 10
Delta Hotels by Marriott
Toronto Airport & Conference Centre
655 Dixon Road, Toronto, Ontario,
The workshop is designed for anyone who has completed 1.0, 2.0 training, or experienced in the PAAB code and working on a regular basis in healthcare advertising, marketing or communication materials that circulate in the Canadian market.
- REGISTRATION OPENS
- WORKSHOP STARTS
- EVENT FINISHES
Outline of the day’s objectives by mapping a customer journey flow to applicable code sections
PAAB Copy & Creative Formula: Content + Context + Code
Compliant connections are key. Develop the skills to identify and prevent unacceptable linkages
Challenge a competitor’s marketing
Certificate & LinkedIn Badge
Showcase your understanding of the PAAB code
Demonstrate that your PAAB knowledge is up to date
Certification achieved by students who pass ALL final quizzes in the course
Badges provided by a 3rd party provider, Credly, and sync directly to your LinkedIn once your account has been created.